Storytelling: Your Secret Business Weapon


October 30, 2018

For countless marketers, copywriters, and agencies, storytelling is a powerful business tool. It connects businesses to customers, builds brand (personal and business), and boosts sales. It’s a pretty darn persuasive thing.

The best part is, you don’t have to be a storyteller, creative, or writer to craft and tell your business story. If you have a business, you have a story to tell.

At SOCO, we’re focused on helping every member’s business succeed. That includes helping them explain what they do and why. In October’s Slack Session, a diverse group of business owners joined us to talk about their story and how they’re using it in their business.

Stories Inspire and Motivate

We kick off most Slack Sessions with a warm up poll, but we broke the rules this month and asked a warm up question instead. We wanted to know what stories (of any kind) have really stuck with our members.

With inspiration like this, it’s no wonder our members are successful.

Beginnings, Middles, and (Really Cool) Ends

Most storiesin real life and in novelshave beginnings, middles and ends. Since everything big starts small, we asked our members what kind of humble beginnings they’ve experienced in their own journeys.

The middle of everyone’s story is what they’re living and working on now; it’s the ground between how they started and where they’re headed. Speaking of where they’re headed, SOCO members have some seriously cool end goals in mind:

Talk about stories worth telling and sharing!

It’s Not Easy Though (We Need Each Other)

While every one of our members has an awesome story, finding and refining those stories isn’t always easy.

Some of us work in complex spaces or in industries that are traditionally seen as “boring.” Good stories also involve vulnerability, and it’s not easy to open up. As we’ve seen from other Slack Sessions, running a business is damn hard and none of us get it right all the time.

Lastly, as Bill pointed out, it’s easy to forget that it’s not about us. At least, not totally. The most persuasive stories of all position our customers (not ourselves!) as heroes.

One of the things we love about SOCO, though, is it gives us a chance to constantly tell our stories. As we work alongside other members who are wrestling with their business, we have the chance to refine and grow our own.

Don’t miss the next Slack chat!  

Already a member? Join the #Slack_Sessions channel in Slack for details on the next hangout. They’re typically the second Friday of every month at 2pm.

Not yet a member? Schedule a SOCO tour todayit’s free and you’re guaranteed to meet a few of our rockstars. Once you sign up, membership at SOCO gives you full access to conversations like these and the people who participate.

Let’s tell a great story, together.

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