SOCO’s Guide To Working With People

SOCO’s Guide To Working With People

Cofounder Greg Hilton shares his take on the “rules of engagement” for working with others. 😂 😭 😍

People: Can’t Work With Them, Can’t Succeed Without Them

When’s the last time you got something big done all by yourself? It happens, but it’s rare. Why? Because we’re social creatures? And big, hard, scary things are best done with others. .

I’ve spent my professional life in client services, nearly 12 years (whaaat?) building the SOCO Community, 10+ years serving clients at Period Three and nearly 20 years working to build a stronger, more connected entrepreneurial community in my adopted home state of South Carolina (particularly in Columbia, SC).  I’ve seen every kind of human and personality. I’ve worked with stellar ones and really despicable ones.  

We’re All In The People Business


I’ve been thinking a lot how so much of my success can be linked back to working with people I really trust and strong relationships.  If you look back at your most successful interactions with others, you’ll notice patterns and commonality. Over time, I’ve learned to try and leverage a set of values or rules whenever I work with others.

The 10 Immutable Laws of Working With Others

Here’s my take on how to find success in working with other people, whether as a boss, a client, a partner or a collaborateur (or collaboratrice).

#1: Live The Golden Rule (Even When Other’s Don’t)

Regardless of how people treat you, do your best to treat them the way you want to be treated.  I’ve found that if you give it out (in whatever form), you’ll get it back more often than not.  But, It’s your value…not necessarily everyone else’s


#2: Boundaries Are Table Stakes

Boundaries are absolutely REQUIRED to have a healthy and productive relationship with someone.  But, it’s on you if you don’t communicate and enforce those boundaries.

#3: Clarity Is Kindness

I can’t tell you how many times I’ve seen small miscommunications end up turning into major issues down the line.  You want to get more out of people?  Communicate clearly.  Be clear.  Set clear expectations.  

#4: Accountability is Another Love Language

Everyone talks a good game, but I’ve found that almost everyone benefits from having a little accountability in their lives.  Most of us struggle to be accountable for ourselves.  So, help the folks in your circle honor their commitments b/c you care about them.  If you business partner isn’t living up to their end of the bargain, it is your OBLIGATION to have that painful conversation with them.  #sorrynotsorry

#5: Behavior is a Language

“Watch What They Do, Not What They Say” is a classic line that is so so so very true.  Work with people that actually speak with their actions. Hat tip to Ley Linder on this one, who’s taught me a ton about behavioral analysis.

#6: Shared Values Are More Important Than Ever

You can work with people that might not share your perspective on things.  Hell that’s healthy and can create some amazing results (in creative work for example).  But, I think it’s hard to work with people (like in the trenches work) with whom you don’t share some fundamental commonality in values.

#7: Seek To Understand

To get the most out of people, try to understand what drives and motivates them.  You’re likely to get a much better outcome having this knowledge in hand.  And remember, every single person you work with at some stage in your relationship is going through some stuff that’s rocking their world.  

#8: Avoid Selfish People

Actively avoid those that don’t put other’s needs first.  I don’t mind “enlightened self-interest”, but there are those people who cannot help but figure out what THEY can get out of the situation first.  That doesn’t lead to long-term trust (or results).  

#9: Share Ideas Freely

Some folks want to lead.  Some folks want to follow.  But almost everyone wants to be a part of something meaningful.  So, be the person that drops big ideas that inspire people to think and act differently. 

#10: Be Kind

Just be kind people.  Don’t let people take advantage of you, but put kindness into the world.  

Speaking of Teams… 🏕️ 🤝🏽 🙌

Looking to crank up the ole’ collaboation? SOCO is a great kickstarter for you or your team. From workspace, to social/professional networking and peer mentoring groups…we’re building a community purpose built to support ambitious working professionals like you. Hope you’ll join us today! And don’t forget about our fabulous meeting rooms that are designed to help your team crush more meetings.

Growth: The 6 Kinds of People You Need in Your Tribe

Growth: The 6 Kinds of People You Need in Your Tribe

Cofounder Greg Hilton shares his take on the 6 kinds of people you need on your entrepreneurial (or professional journey).

Go It Alone, At Your Peril!

Building something awesome can be a super lonely road.

But, that’s your own fault because it doesn’t have to be. You can go it alone, but that’s a: stupid 👎 and b: unlikely to get you where you want to go 🙃. It’s all about your support tribe, your inspirations, your accountability partners and the people you learn from. For years, I was enamored by the idea that I was a rogue agent pushing against a machine that I didn’t believe in working against the grain to create something different. This led me to think I could do it on my own and I didn’t need help (it also resulted in underperformance if I’m being honest). I’m thankful to have “evolved” from that state of mind with the help of some coaching and some social support.

Who’s In Your Village?

I think there are 5 kinds of people you need to have on your journey to do big things and make an impact. We’ll go through each of them and hit us up on the socials or in the blog comments if we’ve missed anyone major?

#1: The mama (figure)

She (or he) doesn’t even know what you do, but supports you 100%. We all need someone who NEVER gives up on us and supports even our wildest ideas and ambitions, regardless of what they are.

Advice: Check in regularly with them…especially when you’re having a bad day. They are that dose of sunlight you need on the dark days.


#2: The (Keepin’ It Real) Life Partner

They believe in you, but have to live with you every day. They might not understand what you’re sacrificing or going through, but a lot of times you’re doing it for them. They’re a litmus test for your mental and emotional well-being. Let’s face it, if you’re stressed at work, you’re not checking that sh*t at the door as well as you think you are.

Advice: Keep them informed and don’t forget to share the wins too (because your daily updates can get a little negative sometimes).

#3: The Peer(s)

They’re on the path you’re walking, maybe a little ahead, maybe a little behind…but they understand the journey. And that’s the key. They’ve been in the trenches and your struggles are theirs. There is incredible comfort in knowing you’re not alone. Hat tip to Benjamin Culbreth for noting that this group can be super casual and social and that that’s important to the fabric of your entire journey.

Advice: If you’re not meeting and talking regularly with a group of professional peers, get you some. It can be informal for moral or social support, or it can get more formalized (here’s how we do it at SOCO).


#4: The Mentors

These are the folks that are way down that road. They’ve found success, they’ve made all the mistakes and they understand what’s at stake. They have the attitude of “paying it forward” and can love you enough to give you the brutal feedback you need.  They open doors, they speak into you. These folks, for me, have really helped to push me forward.

Advice: Pop your head up, check on your linkedin network and find a handful of people that you’re connected to that you respect. Chances are, whether they’re in your industry or not, they have some insights to share with you. Start with coffee (you buy) and see where it goes. A formal mentoring experience is a larger investment, so test the waters first. 😎

#5: The Inspirations

These are the folks shining their light on the entire world, doing inspired or incredible things or at the very top of their games. You probably don’t know them, but you can still learn from them.  They’ve found a way to set aside the small details to focus on a 10X vision (and they’ve probably chronicled that approach somewhere). They give us something to aspire towards, even if we’ll never actually meet them in person.

Advice: Find the best and the brightest out there in our planet of 8 billion souls and follow their journeys and commentary. They probably have a blog, podcast or books that can help keep you engaged and inspired.

#6: The Cheerleader (Honorable Mention)

He/she knows what you do, knows how much you pour in to it, and is always ready to encourage you to keep going.

Contributor: Naomi Sargent – Chief Operating Officer, One Spartanburg, inc

Looking For Your Village? 🏕️ 🤝🏽 🙌

Listen. Making friends or building a network as an adult can be hard. We’ve got you covered at SOCO. From workspace, to social/professional networking and peer mentoring groups…we’re building a community purpose built to support ambitious working professionals like you. Hope you’ll join us today!

1% Every Day: Member Perspectives on Personal Growth

1% Every Day: Member Perspectives on Personal Growth

SOCO Members Share Tools, Tactics and Topics They’re Exploring To Make Life and Work Improvements.

What Is “1% Every Day”?

Around here, we’re passionate about growth, development and being your best self. Whether that’s personal growth or professional growth, we really subscribe to the 1% Every Day concept.  That idea simply states that if you continue to invest in yourself and improving every day (or week or month, you get the idea), that over time, you can achieve transformative change and astonishing growth.

But getting started can be scary. At first, the changes will seem insignificant. But when repeated over a long period of time, these small daily improvements add up to a significant change in just a year.

But, how do you get there?  And how do you keep yourself accountable for that level of commitment?  We talked with some of our members in the SOCO community about the tools, tactics and growth opportunities they’re interested in right now.  There’s great wisdom in the collective, so we asked members three questions around what their learning, what their focused on and what tools they’re using to push forward and keep growing. We hope you enjoy!

#1: What book, podcast, or video has given you an “aha” moment, and why? 🔥

Witt Bauknight: Founder/Owner BrainSTEM Tutoring

Too many to count! Most of my recs are entrepreneurial-focused.

1. Profit First (Mike Michalowicz)- There’s already a cult-following for this book at SOCO. Great lesson or reminder that the point of owning a company is to serve YOU.

2. I Will Teach You to Be Rich (Ramit Sethi)- a good personal finance book. Sethi is a newer Dave Ramsey, but his ideas on automating personal finances is crucial. This is my go-to gift for HS and College graduates.

3. How to Get Rich (Felix Dennis)-Ignore the cheesy title again, but you notice a trend. An entertaining read with snippets that are geared towards entrepreneurs that are building something great.

Elissa Macarin: Senior Manager of Design, DxTEL

The SOCO book club books have really been taking me out of my “comfort” reading genres and it’s been a lot of fun to just read!

Ernest Wiggins: Professor Emeritus, University of South Carolina

I really enjoy reading Monocle magazine and frequently have “aha moments” while reading their reporting on quality of life innovations in cities around the world — not just world capitals but other cities of note. I believe they also have podcasts.

Jared Macarin: Senior Editor, Home Solutions

Radical Candor. I was sent the book when I started my new job. It’s about leadership and it gave me good perspective for working with others.

Christina Goodman:  Owner, Visual Brand Specialist, Artvark Creative

I am always inspired by makers who share their creative process online whether they work in pottery, smithing, or leatherwork, it inspires me to do my own projects when I see other folk being creative.


#2: What’s a life-changing tool you’d recommend to fellow SOCO members?

Witt: 

A thorough calendar. This rec is for the younger, disorganized crowd like me. Life and business is too busy to not write stuff down. I use Google Calendar because my whole life is essentially on G-Suite, but I like that I can look at my work and personal calendar simultaneously. My goal is to be able to block out my work calendar for the benefit of my personal calendar, and not the other way around.

Elissa:

Take naps, sometimes your brain/body just really need to shut down and reset and that’s OK!

Ernest:

Actually, I have found watching the YouTube channel Primitive Technology hugely transformative. A man working in the Australian Outback builds shelters and tools with nothing but the material found in the area. The only modern instrument is the camera he uses to record his activities. The videos are not narrated — except with captions — and they are fascinating and grew my appreciation for individual resourcefulness and commitment to salvaging and recycling material.

Jared: 

Prioritizing relaxation in your daily schedule. We all need to unwind.

Christina:  

I’ve been really loving brain.fm. It’s an app that uses audio frequencies to help increase focus-especially for neurodivergent folk. It’s almost annoying that it works so well. 🙂


#3: What is one area of growth you are focusing on this year, and what are you doing about it?

Witt: 

My year follows the school year, so this is a great time to reflect and “manifest” those growth goals. It’s morbid, but if I died tomorrow, BrainSTEM Tutoring would die with me and come to a screeching halt. A less morbid case, if I wanted to travel to Italy next year for my best friend’s destination wedding, would I be glued to my phone/laptop the whole time, or would I be able to unplug and business things keep chugging along? My goal for growth will be to continue to expand BrainSTEM Tutoring to be the go-to STEM tutors at more colleges in the southeast while pulling myself out of the day to day.

Elissa:

Get outside A LOT more! (When it’s not a million degrees out) and just move.

Ernest:

I am slowly working on building my understanding of data science and its applications.

Jared: 

Professional growth. Just became certified as an educator for personal Finance, and just learning more areas of the space in general.

Christina Goodman:  

I am pushing past fear and imposter syndrome to submit my own short fiction stories to magazines for publication. I celebrate every rejection (got four in July) as a win-along-the-way.

Speaking of Growth ✨

While we’re on the subject of growth, doing your best work and generally being a bad-assed human…we think you should come find your happy (work) place with us at SOCO. We work really hard to create great workspaces filled with excellent, kind humans, chock-full of amenities like blazing wifi, bottomless coffee/tea and well appointed meeting rooms. We have coworking, fixed desk and private office options. We also have an incredible community of like-minded professionals to lean on, leverage and contribute to (that’s the fun part). Join us whydontcha?

The Road To Growth: 6 Members, 6 Paths, 6 Lessons Learned

The Road To Growth: 6 Members, 6 Paths, 6 Lessons Learned

6 SOCO Members Share What They’ve Learned On Their Paths To Growth & Success

How Do YOU Learn and Grow?

Growth is such an interesting thing. We all want it, but few of us are willing to put in the work to achieve it. Sometimes it goes according to plan. Sometimes that “growth” smacks you upside the face because life drops a bomb on you. And on (rare) occasions, we’re fortunate enough to learn something from the people around us. So, we sat down with some SOCO members get to know them, learn what makes them tick and tease out some of the lessons they’ve learned along the way.

6 Members, 6 Paths, 6 Lessons Learned 🔥

We talked to 6 SOCO members, explore their paths to growth and asked them all the same questions:

  1. What Do You Do?
  2. What Are Some Cool Side Things You’re Into?
  3. What’s Your Super Power?
  4. What’s The Biggest Lesson You’ve Learned?

#1: Kim Andrews – Founder, Kim Andrews Coaching

Tell Us What You Do: I help nonprofit leaders to be great managers. This is typically a mix of one-on-one coaching, facilitating group learning experiences, and helping teams have hard conversations in ways that build trust and understanding. 

Tell Us Some of Your Extracurriculars: Pool days with my three young kiddos and husband Brook, running and playing tennis with friends, watching bad reality TV, and reading overdue books I’ve squirreled away on my Kindle. 

Tell Us Your Super Power: Showing a genuine interest in other people. I credit my wise father, who made me read How to Win Friends and Influence People in my early teens.

What’s The Biggest Lesson You’ve Learned That Has Helped You Along The Way: 
Clarity and motivation follow (imperfect) action. I have to relearn this daily. I never imagined starting a business because I thought that was for people who had it ALL FIGURED OUT. Not true! As I take action and experiment, I get clearer about what works, what I enjoy, and how I’m best suited to help clients.

#2: Witt Bauknight – Owner/Operator, BrainSTEM Tutoring

Tell Us What You Do:  We tutor college-level STEM courses. I build relationships and connections with students and parents.

Tell Us Some of Your Extracurriculars: I cook anything from bread to smoking BBQ. I attend USC football, basketball and baseball games. I spend time with my lovely wife, Kate. 

Tell Us Your Super Power: The combination of tutoring ability, emotional intelligence, and desire to help people. All together, it leads to successful tutoring and happy stakeholders. Also optimism.

What’s The Biggest Lesson You’ve Learned That Has Helped You Along The Way: 

  1. Ignore those that look down on your entrepreneurial path from ignorance, but listen to criticism from those with experience and knowledge.
  2. Go find a customer. Paying customer = proof of need and is the start to your growth journey.
  3. Start the journey early. The more personal obligations and people that depend on you, the scarier each leap will be. 

#3: Andrew RabuckSVP – Community Development Division Manager, Woodforest National Bank

Tell Us What You Do:  I deploy capital for Community Development purposes in the southeast: Economic Development, Affordable Housing, Small Business Loan Funds, and Community Services.

Tell Us Some of Your Extracurriculars: My most favorite thing is traveling and adventuring with Michele and the family. In between trips you can find me gardening, fermenting things from the garden, baking, hiking, doing things outdoors when it is not 1000 degrees, and spending time with friends and church family. 

Tell Us Your Super Power: “Everything will be okay.” I’m super positive almost all the time.

What’s The Biggest Lesson You’ve Learned That Has Helped You Along The Way:
Say no. It’s one of the hardest lessons to learn and I’m still learning it. You will find so much freedom when you set boundaries. It’s a place where a lot of growth can occur. Also, stop and smell the roses / observe the obvious – when you pause to notice all the small things, you will be astounded by this world that God created for us, and you’ll meet some amazing people along the way.

#4: Dave Maxfield – Attorney, Author, Consultant, Cool Dude

Tell Us What You Do:  Represent people in cases against banks, credit reporting agencies, debt collectors and car dealers. 

Tell Us Some of Your Extracurriculars:  Soccer, music, autocross, AI, Formula 1 (recently), and being a grandparent while deceiving myself into thinking I’m still 25. 

Tell Us Your Super Power:  Condensing a lot of information into something simple, stealing good ideas from industries that have nothing to do with law, teaching. 

What’s The Biggest Lesson You’ve Learned That Has Helped You Along The Way:  
That the “real goal” of working is more a feeling than any particular result, and the only three reasons to work at all is to earn a living ($), to do something that matters (meaning) and because you like it (engagement).  If one of those pieces is missing, you won’t be happy at work.  Beyond that, to go imperfectly in the right direction, detached from the result, and flexibly relentless.  And how much sleep matters.  Also, wear sunscreen kids. 

#5: Kaleigh Cox – VP of Business Development and Content Operations, DxTEL

Tell Us What You Do: We help small to midsize internet service providers across North America compete with national brands with our industry-leading marketing solutions and platforms. 

Tell Us Some of Your Extracurriculars: I attend and serve at Crossroads Church, am training for my first half marathon, and recently co-authored my first book, which comes out in 2025!

Tell Us Your Super Power: As a Christian, I view my work as a calling, and that compels me to do the best work I can to love others well.

What’s The Biggest Lesson You’ve Learned That Has Helped You Along The Way:
I don’t have to be afraid of confrontation. Whether I’m addressing an issue with a vendor or owning up to my own mistakes with an apology, difficult conversations—when handled with humility and honesty—are opportunities to serve everyone well.

 

#6: Ley Linder – Founder/Owner, Crescent Behavioral Health

Tell Us What You Do (25 words): I am a behavioral gerontologist specializing in the behavior presentations of neurocognitive disorders in people with intellectual disabilities.

Tell Us Some of Your Extracurriculars (25 words):  Two years ago, I started an annual goal to spend one month a year in a foreign city/country.  So far, the Netherlands is complete and Montevideo is next.

Tell Us Your Super Power (25 words):  Through the lens of behavior analysis, I can explain (almost!) every behavior that you exhibit and experience in your life.  I am absolutely judging you!

What’s The Biggest Lesson You’ve Learned That Has Helped You Along The Way (50 words) Go to therapy!  Prioritizing my mental health has led to a pervasive and massive impact on my life.   I have become present in relationships, have less stress and anxiety, and have a better work/life balance.  Perhaps most importantly, I have begun to be proud of myself – which, historically, was never a consideration.

Speaking of Growth ✨

While we’re on the subject of growth, doing your best work and generally being a bad-assed human…we think you should come find your happy (work) place with us at SOCO. We work really hard to create great workspaces filled with excellent, kind humans, chock-full of amenities like blazing wifi, bottomless coffee/tea and well appointed meeting rooms. We have coworking, fixed desk and private office options. Our job is to help you do your best work and grow personally and professionally. So, get you some!

Your “Summer Reset” Personal Growth Book List Is Here

Your “Summer Reset” Personal Growth Book List Is Here

10 Books That Can Help You Recharge, Reset and Exit Summer Ready to Conquer the World

Whitney Balish: Cruise Director, SOCO

What’s Your Plan This Summer? 💤 ☀️ 🏄

Travel? Relaxation? Working on those fitness goals? Sleeping for 2 months? You best have some personal growth in there!

Whatever your plans, summer is always an interesting time. The world slows down a little bit and we veer from our normal work, hustle and parenting routines (for those who know, you know). We see it over here at SOCO (and actually love it). But, the work, personal growth and improvement shouldn’t just stop.

This summer, we’d like to challenge you to invest in the idea that summer is also about personal growth for you. So, how can you keep moving forward, even when things slow down? With some great personal development books. We’ve picked out some winners that will help you make progress without feeling like you’re “reading a work book”. 🫠

10 Books With Our “Hot Take” On Their Value 🔥

We have some avid readers around here and we’re always looking to soak up some new knowledge that will help us do better work without sacrificing our personal time (or sanity). Each book below provides unique strategies to help recharge your mind, reset your routines, and approach the fall with renewed energy and purpose. These books are engaging, easy to read, and filled with valuable lessons that can be easily integrated into your daily life for you to start fall with your best foot forward.

#1: Overwhelmed: Work, Love, and Play When No One has the Time 

by Brigid Schulte

Our Take: For when you are struggling with work life balance, a fun and funny read.

From Good Reads: Overwhelmed is a book about time pressure and modern life. It is a deeply reported and researched, honest and often hilarious journey from feeling that, as one character in the book said, time is like a “rabid lunatic” running naked and screaming as your life flies past you, to understanding the historical and cultural roots of the overwhelm, how worrying about all there is to do and the pressure of feeling like we’re never have enough time to do it all, or do it well, is “contaminating” our experience of time, how time pressure and stress is resculpting our brains and shaping our workplaces, our relationships and squeezing the space that the Greeks said was the point of living a Good Life: that elusive moment of peace called leisure.

#2: Drop the Ball: Achieving More by Doing Less

by Tiffany Dufu

Our Take: How to delegate and let some things go. You can achieve more by doing less. Drop The Ball is a must read.

From Good Reads: A bold and inspiring memoir and manifesto from a renowned voice in the women’s leadership movement who shows women how to cultivate the single skill they really need in order to thrive: the ability to let go.

#3: Big Magic 

by Elizabeth Gilbert

Our Take: Nurture your creativity and curiosity. Habits and processes for living your most creative life.

From Good Reads: Gilbert offers insights into the mysterious nature of inspiration in Big Magic. She asks us to embrace our curiosity and let go of needless suffering. She shows us how to tackle what we most love, and how to face down what we most fear. She discusses the attitudes, approaches, and habits we need in order to live our most creative lives. Balancing between soulful spirituality and cheerful pragmatism, Gilbert encourages us to uncover the “strange jewels” that are hidden within each of us. Whether we are looking to write a book, make art, find new ways to address challenges in our work, embark on a dream long deferred, or simply infuse our everyday lives with more mindfulness and passion, Big Magic cracks open a world of wonder and joy.

#4: Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

by James Clear

Our Take: Our first SOCO book club pick! Members of our community including myself loved the framework this provides to make small positive changes with a big impact.

From Good Reads: No matter your goals, Atomic Habits offers a proven framework for improving—every day. James Clear, one of the world’s leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.

#5: Essentialism: The Disciplined Pursuit of Less

by Greg McKeown

Our Take: Declutter your mind and focus on what really matters. We liked this so much, we did a Communal Podcast on the subject.

From Good Reads: The Way of the Essentialist isn’t about getting more done in less time. It’s about getting only the right things done.  It is not  a time management strategy, or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter. 

#6: Deep Work: Rules for Focused Success in a Distracted World

by Cal Newport

Our Take: Being able to focus without distraction? This isn’t just a skill it is a super power.

From Good Reads: One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you’ll achieve extraordinary results.

Deep work is the ability to focus without distraction on a cognitively demanding task. It’s a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there’s a better way.

#7: 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

by Stephen R Covey

Our Take: It is a classic for a reason. If you haven’t read this yet consider it your sign to do so. This books breaks down the 7 principles for being your best self and some of the smartest people we know swear by this book.

From Good Reads: When Stephen Covey first released The Seven Habits of Highly Effective People, the book became an instant rage because people suddenly got up and took notice that their lives were headed off in the wrong direction; and more than that, they realized that there were so many simple things they could do in order to navigate their life correctly. This book was wonderful education for people, education in how to live life effectively and get closer to the ideal of being a ‘success’ in life.

#8: Rest: Why You Get More Done When You Work Less

by Alex Soojung-Kim Pang

Our Take: With science and insights, rest is work too and you NEED it (and Rest is the book you’ve been missing).

From Good Reads: Overwork is the new normal. Rest is something to do when the important things are done-but they are never done. Looking at different forms of rest, from sleep to vacation, Silicon Valley futurist and business consultant Alex Soojung-Kim Pang dispels the myth that the harder we work the better the outcome. He combines rigorous scientific research with a rich array of examples of writers, painters, and thinkers—from Darwin to Stephen King—to challenge our tendency to see work and relaxation as antithetical. “Deliberate rest,” as Pang calls it, is the true key to productivity, and will give us more energy, sharper ideas, and a better life. Rest offers a roadmap to rediscovering the importance of rest in our lives, and a convincing argument that we need to relax more if we actually want to get more done.

#9: The Happiness Project 

by Gretchen Rubin

Our Take: Life is short and you need to focus on what really matters. This book focuses on the author’s experiences with happiness and offers advice on how to be your happiest self. And let’s face it…with the complexities of life, work, family, kids and the greater world…we could all use a little more.

From Good Reads: Gretchen Rubin had an epiphany one rainy afternoon in the unlikeliest of places: a city bus. “The days are long, but the years are short,” she realized. “Time is passing, and I’m not focusing enough on the things that really matter.” In that moment, she decided to dedicate a year to her happiness project.

#10: Quiet: The Power of Introverts in a World That Can’t Stop Talking

by Susan Cain

Our Take: Greetings from your resident introvert! There are actually a lot of us and actually a lot of advantages to being one. 😂

From Good Reads:

At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking; who innovate and create but dislike self-promotion; who favor working on their own over working in teams. It is to introverts—Rosa Parks, Chopin, Dr. Seuss, Steve Wozniak—that we owe many of the great contributions to society. 

In QuietSusan Cain argues that we dramatically undervalue introverts and shows how much we lose in doing so. She charts the rise of the Extrovert Ideal throughout the twentieth century and explores how deeply it has come to permeate our culture. She also introduces us to successful introverts—from a witty, high-octane public speaker who recharges in solitude after his talks, to a record-breaking salesman who quietly taps into the power of questions. Passionately argued, superbly researched, and filled with indelible stories of real people, Quiet has the power to permanently change how we see introverts and, equally important, how they see themselves.

In Conclusion

Summer is a time to slow it down, but also to catch up on some of the “work” we all need to do to show up in our jobs, for our families and our community. So, pick three of these books that resonate with you and where you are on the journey and read one per month. You owe it to yourself to hit that reset button whilst sipping a pina colada by your inflatable pool. 🏖️

Speaking of Happiness ✨

While we’re on the subject of happiness, doing your best work and generally being a bad-assed human…we think you should come find your happy (work) place with us at SOCO. We work really hard to create great workspaces filled with excellent, kind humans, chock-full of amenities like blazing wifi, bottomless coffee/tea and well appointed meeting rooms. We have coworking, fixed desk and private office options. Hell. You can just come for a day or book a meeting room for that next creative sesh. Come check us out and see if you don’t do better work here.

About The Author

Whitney Balish is a Columbia, SC native and the “Cruise Director” over here at SOCO, responsible for marketing, business development and member services. She’s a self-identified introvert and bibliophile, reading nearly 60 books a year. When she’s not crushing the pages, she’s busy creating great community over here at SOCO and finding ways to help our members win.