Eva Foussat: Path to Freelancing & Industry Leadership

Eva Foussat: Path to Freelancing & Industry Leadership

Listen in as we talk with the versatile and creative freelancer, Eva Foussat, who shares her fascinating journey from being a poetry-writing teenager to becoming a sought-after freelance designer. She tells us all about how she started her freelance career after a successful run as an in-house designer. She also gives us a peek into how she managed to stay afloat during the 2020 pandemic despite not qualifying for small business loans, a testament to her resilience and adaptability.

In the second part of our discussion, Eva, who also serves as the president of AAF of the Midlands, speaks candidly about her efforts in promoting diversity and inclusion within creative professions. She highlights her mission to incorporate a diverse range of people and subjects in their programs. She gives us an insight into the challenges and joys of balancing work and family responsibilities while running a business. Sharing from her personal experiences, she discusses the significance of setting boundaries, managing schedules, and staying disciplined. She also talks about navigating through busy seasons and the pros and cons of taking on retainer work.

ABOUT: Eva Foussat


Eva is an award-winning creative director who has been working in the Columbia, SC area for more than 20 years. From brand launches to copy editing, healthcare to roller derby, on the web and etched (literally) in stone, she has worked on it all!

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Chapter Summaries:

(0:00:10) – Transitioning to Freelancing
(0:06:53) – Navigating Freelancing and Parenthood in 2020
(0:16:38) – Diversity and Inclusion in Creative Professions
(0:26:17) – Partnerships and Diversity in Advertising
(0:37:52) – Balancing Work and Family Responsibilities
(0:44:59) – Insights on Freelancing and Non-Profit Work

Balancing Act: Navigating Leadership and Personal Life with Resilience

Balancing Act: Navigating Leadership and Personal Life with Resilience

Have you ever wondered how to gracefully juggle leadership roles without losing your authentic self? Curious about how to keep that spark alive in your personal life without dropping the ball at work? Grab a chair, sit back, and join us as we navigate the thrilling yet challenging terrain of balancing leadership and personal life. We approach this intricate subject with insights on different types of leadership, highlighting the importance of leading with less ego, while also emphasizing the significance of resilience and working through problems.

As the conversation unfolds, we tackle the art of maintaining authenticity and transparency as a leader, striking a balance between being open and strategic. We dive into the essence of self-care amidst our busy schedules, underlining the importance of carving out time for oneself. We share our intriguing concept of ‘no zero days’, stressing how the simple act of completing one task daily can supercharge your productivity.

1) How do you stay motivated as a leader, especially when things get tough?

2) Can you discuss the importance of being open and genuine as a leader?

3) How do you manage your personal life alongside your work responsibilities?

4) How does self-care impact your ability to lead effectively in both personal and professional aspects?

5) Any practical tips for fitting self-care into a busy schedule?

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Chapter Summaries:

(0:00:01) – Balancing Leadership and Personal Life
Leadership, motivation, understanding problems, staying motivated, different types of leadership, and leading with less ego discussed.

(0:07:34) – Hope, Resilience, and Embracing Challenges
We discuss building resilience, having a vision, and the power of hope to make life easier.

(0:17:43) – Navigating Authentic Leadership and Transparency
Authenticity, relationships, and understanding are key to balancing openness and strategy as a leader.

(0:30:27) – Managing Work and Personal Life
Managing work and personal life, ‘no zero days’, discerning vital few tasks, and being open and genuine as a leader.

(0:39:40) – Self-Care for Busy Schedules
We emphasize carving out time for self-care, Benjamin Franklin’s morning routine, balancing work and personal time, and investing in quality time with loved ones.

(0:46:06) – Time for Self-Care and Work-Life Balance
Balancing work and personal life, prioritizing self-care, creating a life of wellness, managing calendars, and freeing up time.

Ep.16 Communal – Erinn Rowe

Ep.16 Communal – Erinn Rowe

Great conversation with someone who is passionate about helping others in a way that both addresses real world needs and feeds their soul. You can really do both and strive to be the very best you can be both operationally and personally. Erinn is an inspiration to me after our conversation and I think you’ll be inspired as well after this episode.

Erinn Rowe serves as CEO of Harvest Hope Food Bank, managing the organization’s operations through its three locations in the Midlands, Pee Dee and Upstate of South Carolina. Prior to joining Harvest Hope, Erinn worked with Bank of America for 10 years as the Senior Treasury Sales Analyst for Commercial Banking at Bank of America Merrill Lynch. In this role, Erinn and her team worked with companies that had revenue ranging from $5 million to $2 billion annually, proactively providing relevant insights and integrated financial solutions to help those companies succeed. Before banking, Erinn owned and operated a franchise of Young Chef’s Academy, a children’s cooking school which promoted healthy eating and skill-based learning for kids and adults of all ages. Erinn and her family live in the Midlands of South Carolina.

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Leadership & The Wall

Leadership & The Wall

The Wall

I‘ve been trying to think about the idea of Sincerity. Specifically how sincerity relates to being a leader. You can talk all day long about what you’re going to do, but until people see you doing it, they won’t believe you.

Or believe in you…

Have you ever heard of the term “lead by example?”

Leading by example is surely the best way to be a great leader. But to do that you have to be truly sincere in your belief in what it is you’re doing…

There is a great story about sincerity — as it applies to Leadership from the book Gates of Fire by Steven Pressfield.

The book is about Spartan warrior culture. He tells the story of King Leonidas and his 300 spartans who fought and died defending their homeland against what is said to have been thousands and thousands of Persian invaders.

There is a chapter about a lesser known part of the story; when the king and his army of 300 arrived at the spot where they would be having the battle the next day, there were remnants of what was once a defensive stone wall or battlement. The King ordered his men to rebuild the wall as quickly as they could so they could use it for themselves.

These guys knew that the overwhelming size of the invading Persian army, which numbered in the millions against the Spartans’ 300, would be rendered useless, because the width of the land at the pass of Thermopylae was much smaller, and would only allow a small portion of the Persians to present themselves at once time — thus the Spartans would be able to match man for man at any given time the Persians’ numbers. The trouble was there used to be a wall there, but it had been destroyed in a previous battle unbeknownst to the Spartans.

His captains and sergeants began to discuss and plan on the best way to rebuild it. One said that the wall should be as tall as two men, one said that it should be short but wide, while another argued that it should have firing positions for their bowmen. Meanwhile all the other Spartans just sat around and watched their leaders argue and fight over the “best” way to do it…

In seeing his men in disarray and lacking clear leadership, King Leonidas himself walked over to one of the piles of rocks and just started picking them up and pilling them back up to form a wall. When his Spartans saw what he was doing, they all cheered “AROO!” (which is the Spartan war cry) and they all fell into the work right along side their king. Every last one…

King Leonidas never stopped, even when he saw his men working and as the pile started to resemble a real wall he said to them;

Nothing too fancy, men. For a wall of stone will not preserve us, but a wall of warriors shall.

If you truly believe in what you are doing then show those around you that you sincerely believe it is the right way to do it by acting on it instead of just talking about it.

Aim to inspire first and you will win the battle whatever it may be.

This is that great passage about leadership from the book Gates of Fire by Steven Pressfield so you can read it as written here. It picks up a rather crucial moment when the 300 lead by King Leonidas arrive at the famous pass of Thermopylae known as the “Hot Gates”.

Simultaneously work was begun on rebuilding the ancient Phokian Wall which blocked the narrows [of Thermopylae]. This fortification, when the Spartans arrived, was little more than a pile of rubble. Leonidas demanded a proper battle wall.

A wry scene ensued as various engineers and draughtsmen of the allied militias assembled in solemn council to survey the site and propose architectural alternatives. Torches had been positioned to light the Narrows, diagrams were sketched in the dirt; one of the captains of the militia produced a drawn-to-scale blue-print. Now the commanders began wrangling. The wall should be erected right at the Narrows, blocking the pass. No, suggested another, better it would be set back fifty meters, creating a “triangle of death” between the cliffs and the battle wall. A third captain urged a setback distance of twice that, giving the infantry room to mass and maneuver. Meanwhile the troops loitered about, offering their own sage counsel and wisdom…

King Leonidas simply picked up a boulder and marched to a spot. There he set the stone in place. He lifted a second and placed it beside the first. The men looked on dumbly as their commander in chief, whom all could see was well past sixty, stooped to seize a third boulder. Someone barked: “How long do you imbeciles intend to stand by, gaping? Will you wait all night while the king builds the wall himself?”

With a cheer the troops fell to. Nor did Leonidas cease from his exertions when he saw other hands joined to labor, but continued alongside the men as the pile of stones began to rise into a legitimate fortress. “Nothing too fancy, brothers,” the king guided the construction. “For a wall of stone will not preserve us, but a wall of men.”

What I find most inspiring is that leading isn’t about telling people what to do, being the one in charge, or simply authoring all the plans. It’s about doing first so that others can see and learn.

Setting the example for your team. Keeping the bar high, by your own personally displayed example of work and ethics. It is one thing to have a ton of experience and share that with the people you work with or work for you but it’s another thing entirely to sit back while others labor and toss out direction without the implication that you are willing and able to dig in too.

**Originally published here on Medium.

Boba Fett and His Lessons of Leadership

Boba Fett and His Lessons of Leadership

If you’re like me you’ve tediously waited for each Wednesday morning for the latest episode of The Book of Boba Fett to drop. I’ve been a long time Star Wars fan since the early 80’s. I’ve survived the long draught between the original trilogy (Ep. 4, 5 & 6) and the prequels (Ep. 1, 2 & 3) when we got the Expanded Universe books, stories and characters, later re-branded and retconned into what is now called Legends. The Mandalorian and Book of Boba Fett series is truly some of the best Star Wars we’ve gotten in a very long time, we won’t talk about the sequel trilogy here though…

Ooooh… Look at that helmet!!!

Something I have noticed across these episodes is how they’ve handled the growth of Boba Fett. It is a story about a single freelancer (bounty hunter) who is learning how to be a strong leader (crime syndicate boss). It is a compelling arc for anyone who is charged with a leadership role in their job or is an owner operator at their own small business. There is a lot to unpack so stick with me for a few minutes please.

SPOILERS: Don’t read on until you’ve either watched it or decided you don’t care…

Let’s get nerdy shall we?

Boba Fett has been arguably the best and most notorious bounty hunter in the galaxy, regularly working for a huge employer, The Galactic Empire as well as at other times Jabba The Hutt. We catch up with him just after he has assumed the throne of the criminal empire of his former employer Jabba. The story uses flashbacks to backfill the story of how we’ve gotten to where we are, and so in the first flashback we find Fett stuck in the belly of the Sarlacc fighting to free himself. After-which he is captured by a group of Tusken Raiders. He is bound and enslaved only to earn his place in the group by deeds of heroism and courage.

He learns one of the most powerful lessons in leadership which is that the only thing you can control is your choices. This reminds me of Stoic Philosophical writings of Marcus Aurelius where he focuses primarily on knowing the difference between what you can change and what you can not. What you have influence over in life and what you do not. There is a lot of application and utility there as it relates to business and leading others.

Being a leader is a lonely place to live and the only thing you can do as a leader is focus on the things you can change for the positive whether that’s related to other people or internally for yourself.

Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth.

Marcus Aurelius

Everything you see and hear from others is more often than not an opinion, albeit typically laced with their own agendas, perspectives and emotions.

Just like the fellow prisoner, Fett found himself next to in the desert, their responses to being in the same situation are quite different. If you can get out of responding to things happening in your business or on your team emotionally then you can begin to truly make choices and steer things in the right direction instead of simply reacting to things emotionally.

There are opposing forces in the form of a pair of Hutts known as “The Twins”, who want to claim Fett’s new position for themselves. While he is taking tribute from those that he manages in his criminal territory we learn that he has chosen to lead with respect instead of fear. In order to do that effectively, he has to embody the qualities needed to gain respect by living them for real.

At this point we are two episodes in and everyone on the internet is already saying that this isn’t the Boba Fett they remember from earlier movies and shows. This is because he is making a transition from being a loner/freelancer to a leader of others, the person in charge of an expansive business made up of teams of talented individuals. He must lead by making choices and not by blasting those that he doesn’t agree with anymore. He must use patience and make disciplined decisions in which fights to pick. Very much like Michael Corleone’s rise to power in The Godfather movies.

In various flashbacks we see Fett making emotionally derived decisions like attacking an opposing outpost and then leading his tribe of Tuskens to attack a train and even training them to drive speeder bikes. While he has learned the value of his team, his tribe, over operating alone he has not yet learned that being too aggressive, while successful in the short term, can have consequences you must take ownership for in the long run. For good or bad…

We see this sort of play out for the positive in his decision to not wage a direct war with The Twins, he instead practices patience and in the end, they are driven out of business by a much larger player in the Pykes. We even have this echoed when we see Fett witnesses Krrsantan fighting with the Trandoshans in the Sanctuary, after which he hires him for his own team.

Any time Fett has chosen the high road, to help other competing bounty hunters when it’s in his best interests he comes out on top. Stronger and better supported by others in their loyalty for his cause. Like in helping Shand, whom he found dying from a gut wound. He took her to a mod-parlor, where she was saved or when he let Krrsantan go free only to later hire him.

In “Chapter 4: The Gathering Storm” while at a banquet he is hosing for Mos Espa’s other crime bosses to unite against the Pyke Syndicate, Fett learns another valuable lesson in business which is that your competitors may not directly go to war with you, you can and should be friendly with each other, but that good will likely only goes so far as to support your own agendas.

“Keep Your Friends Close, But Your Enemies Closer”

Michael Corleone

The series is getting a lot of criticism for the flashbacks and broken storyline as well as the surprise episode(s) focusing more on Din Djarin the Mandalorian than Fett. I personally love it, but to each his own, I guess all the critics need something to focus on.

“Don’t Cling to a Mistake Just Because You Spent a lot of Time Making it.”

Aubrey De Graf

Even in these episodes that feature the Mandalorian we are presented with the notion that you should always be growing, learning and upgrading yourself when you can. After Djarin beats Vizsla in their duel over the Darksaber, he reveals to The Armorer that he previously broke the tribe’s code by removing his helmet in front of others.

He learns after being rejected out of the tribe that their ways may not always be the right way to do things.

Just because you’ve always done something a certain way, you should always be looking at it and studying it to make sure it is still the right way. Being open to criticism and checking your ego at the door we can find ourselves within the right team and doing things we truly believe in.

As Din Djarin is learning we should strive to be self-aware to a certain level so as to recognize when we make mistakes and to not let the same old ways of doing things lead you to less successful conclusions. Momentum and doing something for the sake of doing it will be a powerful pull in your daily business. It’s not easy to know when to course correct or flat out stop doing something you first thought would lead you to success.

One of the most important attributes in an employee, team member or even a friend is commitment. As leaders we seek it out and try to develop it in others. But along with commitment, we should also reward thought that gets us positive feedback and critique. We should strive to create an environment where this can happen safely for others under our charge.


In the final two episodes, we are presented with the idea that you have to go all-in, Burn the boats, however you should always retain your values. The commitment Fett shows to his mission of ruling by respect and working for the betterment of his organization instead of taking care of his own personal needs pays off in a big way. He makes personal sacrifices in the face of everything going against him to get there.

When he is negotiating with Cad Bane in the finale episode we see him listening to council from his management team, in Fennec Shand and Din Djarin, about not taking the bait and blasting away with an emotional response. This obvious choice over personal revenge for long term goals and to better position his organization is after all the heart of this series.

He still gets to blast away at his enemies from a stronger position in the end… 🙂

Retaining a growth mindset is very difficult because we rarely see the bigger picture when we are responding from a position of anger or fear.

Being a leader of anything typically comes with a strong daily dose of both of these emotions. It does not matter how, but you MUST have people in your corner if you are to survive. It doesn’t matter where it comes from. It can be trusted team members, friends, peers, or even a coach.

One thing is for sure, if you try to stand alone for too long, you’ll fall alone.

**Originally published here on Medium.